Your email signature is almost as important as your business card, in fact it’s your digital business card. An unattractive email signature says a lot about you and your level of professionalism. Here is what you need to know to have an awesome email signature.
Keep it Simple:
- Less is more!
- Promote your primary contact method.
- Remember the basic email signature format:
- Logo (properly sized with Alt Text)
Use an Image:
- Using a professional image of yourself puts a face to the name and legitimizes your company and your role within that company. Make sure the image has “alt text” assigned in case the recipient’s email service blocks images.
- Provide 1 or 2 of your preferred social media links, but remember not to overshare.
Keep it Consistent:
- Make sure that all team members throughout your company have a consistent email signature.
- A consistent email signature establishes brand recognition.
- Companies like HubSpot and WiseStamp have tool you can use to keep your company email signatures consistent.
- Recruit friends and family to give you feedback on how your signature appears on their various devices (PC, MAC, mobile, tablet, etc).
- Check out Boomerang’s “Respondable” add-on to see how likely someone is to reply to your email.
Include All Forms of Contact:
- Don’t include a long list of all the possible ways to contact you. It not only appears desperate, but it comes off as a bit pushy and just looks plain messy.
Use an Image as Your Signature:
- Try to avoid using only an image of your signature as your signature. Some devices will actually block such images in an email. Preventing the receiver from seeing anything.
Have a Weak Sign Off:
- A simple “Sincerely”, “Best”, or “Thank you” doesn’t hurt, but let your personality shine through.
- A creative and fun sign off shows the receiver that there’s a real life person behind the screen.
For additional reading see: Fast Company’s “5 Common Mistakes You’re Making With Your Email Signature” and Ocreative’s “The Importance of Email Signatures”.