How to Finish 2018 Strong?
As we enter December, it is time to decide how you want to finish the year. 2019 holds new promise, but here are 4 things to do to end 2018 well.
#1 – Check in with your active clients with a quick text or call. All other clients need at least one email.
#2 – Review all your active listings from the perspective of a buyer. Test-drive your own website to get a real experience of what your clients go through. You are guaranteed to find 3 or 4 things you can improve. Find incremental improvements. Read More
As a real estate agent one of the best ways to keep your audience engaged is by posting the right content on social media. Its a perfect way to show your authentic side, share fun photos, and show behind the scenes videos to help your audience get to know you. With that in mind, if your goals to leverage social media to get more clients, then read on. We’ve outlined the simple strategies the best real estate Facebook pages are using and how you can apply them to your page. Check it out…
A great Facebook business page does more than just promote a property with a picture and a “buy here” button. In fact, the best ones stick with the 80/20 ratio of engaging content to promotions. In other words, for every 8 fun posts, they make 2 that directly promote a property or deal.
I know that doesn’t sound like much but don’t worry, we’ll cover how realtors can bend the rules a little to promote and be social at the same time later in this post.
For now, just get familiar with the basic elements of a great Facebook page. They’re relatively simple and the rules apply for most other social media channels as well.
1. It’s social
2. Uses great photos & videos
3. Maintains an identity (keeps the same tone and look throughout the page)
The first and most important part of your page is that it’s social and encourages people to interact. Facebook rewards those posts that get higher likes, shares and comments by putting you in more feeds – which gains you even more likes, shares and engagement. That’s how posts go viral.
To keep your page social, avoid pushing promotions down peoples throats. Instead, share things that are both fun and related to your industry like tips and how-to’s for example.
When you’re thumbing Facebook, which do you look at first: words or photos? I’m guessing it’s photos. So having and exceptional photo of a great home makes people stop, then read what you’re saying and then engage by liking, commenting or sharing.
If you’re short on photos, you can always share posts from related business pages like those of home design sites and travel pages. Sharing a sweet home design is always in style and it’s related to what you do. Travel also speaks to the lifestyle and you get bonus points if you share an article that’s about fun things to do in an area where you sell homes.
You want to treat your page like it’s a person and not a place to post everything you find interesting. The best FB pages have a singular tone and style (this applies to all social media accounts).
Have you ever scrolled through Facebook and seen a friend post something that you didn’t agree with? Maybe they expressed a political view or something religious you didn’t agree with, for example. If you shared that, it wouldn’t be natural and it wouldn’t be consistent with the image you’re portraying so you scroll past it. Keep it similar on your FB real estate pages.
By posting things like nice homes, bright photos, design tips, sharing useful real estate related articles you’re coming across as the “helpful guide” rather than the hard salesperson. The helpful guide tonality is much better received and feels more trustworthy when it comes to big decisions like buying homes.
If you’re unclear on the tone of your page, you may want to sit down and come up with a set of simple rules before moving forward. For example:
Those are just a few potential guidelines but you can come up with more for your brand. Buffer’s done a great job of boiling tone down to a four quadrant image that can help you develop your style:
As a realtor, there’s a great strategy for being both fun and promotional at the same time (80/20 rule). If you have great homes for sale, a simple picture of the home or a beautiful room in that home can garner interest, likes and engagement. And you can do this without the post being directly promotional.
All you do is take a decent photo and post it with an inspirational quote, fact, or question about the house like “what’s your favorite thing about craftsman style homes?”. Look at how Better Homes & Garden took a photo of a cute house and wrote a simple comment about it:
As a realtor, this could be a house you’re showing and since it’s not promotional or asking for the direct buy, it counts as a fun post. Just be sure not to make all the “fun” posts about your houses unless you live in Beverly Hills where every homes stunning. If that’s not the case for you though, its a good idea to mix in a few mansions and island houses to keep things interesting.
Posting great home photos makes people naturally want to share and engage. The photo above, for example, was shared 64 times with 24 comments. As a realtor, some of those commenters are bound to be interested in buying or know someone who is.
Beyond just posting homes, post images that promote a lifestyle associated with your area. For example, if you sell homes on the beach, take photos of beautiful water and palm trees to post on your social media accounts. If you’re in the mountains, post photos of trees, hiking and snow. Retirement community? Take photos of the golf course.
Basically, become a phone-tographer and always be on the lookout for cool photo opps in and around your area. People will naturally appreciate and like these images which can massively boost your engagement and popularity.
Here’s 3 of our favorite real estate pages on Facebook right now. From a marketing perspective, these pages are doing things right and we’ll break down how you can apply these strategies to your business.
Rent to own homes is using a number of smart strategies that you can also use on your page. For one, they’re using a video header that, to be frank, isn’t all that great – but it does get the point across. You can easily use this on your real estate page too. Simply take photos of all your best properties and use an app like Animoto to add effects and transitions to your photos. Just like that you have a video for your header.
The next thing they’ve done is to pin a video post to the top of their feed. The video clearly explains the benefits of doing business with them and their unique value proposition. That’s the first thing you see when you begin to scroll their page. To apply this on your site, simply make a short 1-2 minute video explaining who you are, what area you serve and why you’re the person to come to.
If you need help coming up with your unique proposition, here’s a few templates to get you started.
Then, you can simply set up your iPhone and film yourself speaking out the information you’ve written. If you need help or feel like it’s too technical, give us a call and we can help you out. Once you’ve finished your video, pin it to the top of your feed and you’re good to go.
As you scroll down their page further, you can see they’re applying the strategy of posting a simple image to encourage engagement:
There’s nothing directly promotional about this post. It’s simply a cute quote and a slightly raw looking image. Yet it has 489 likes, 77 shares, and dozens of comments. Something interesting about this page is that they don’t have very many posts at all. This means they’re running ads to their page. For any business page, you should always be running ads since Facebook likes to crush the reach of business pages.
They’re not a great example of a page that prides themselves on fresh content but I included this to show you what can be done with even a very simple Facebook page since they currently have over a million likes!
There’s a few really fun and cool things Krista’s doing on her page that make her trustworthy and engaging. As you begin scrolling down her page, one of the first things you’ll notice is that she has her services, areas she serves, and free offers to generate leads:
Immediately you know if she’s in your area and you have to option to get a free home analysis. After the free analysis, who do you think they’ll use as their agent? You can do the same by adding your services directly on your page (here’s how).
Scroll a little further and you’ll notice two more things. The first is that she uses lots of video content. But she’s not just making boring videos about herself in a room talking. Instead, she’s going around her community and creating fun videos with other local businesses.
One example is a fun video she took with a local restaurant owner demonstrating how to make on of their famous cocktails. It’s both fun and promotional. Plus, who do you think that business owners going to use to buy his next mansion? He also talks to hoards of people and he’s very likely recommend Krista when real estate comes up in conversation. With this strategy she’s killing multiple birds with one stone and keeping her social media page fun and engaging.
The second thing is that she’s making unique and inspiring quote posts with her name on them. These posts are easy to make and when they get shared, they have her name directly in the image. You can do the same by using a free program like canva that makes it super simple to add images with quotes over them.
There’s no doubt you’ve heard of Zillow if you’re in the real estate game. They’re one of the leading websites for helping you find homes for purchase, rental and selling. I peruse their app just for fun sometimes to check the prices of homes in different areas.
There’s a few strategies Zillow uses that you can too. As soon as you land on their page you’ll notice the big call to action button “shop now”. You can easily install a button on your Facebook page with that or another call to action that leads to your website.
As your scroll down their page you’ll see they’re using exclusively videos for their content. What makes their videos great is that they’re not just posting virtual tours of houses. Instead, they’re sharing tips for taking care of your house, unique and fun homes, and remodel before and afters to name a few things – and its working well for them. Check out this post:
Its just a video with simple solutions for cleaning your home and it has over a 1,000 likes, 233k views, and dozens of comments. The lesson here? Take some time to find, make and share videos related to real estate like cleaning tips, lifestyle tips, traveling tips, etc. Each of these topics speak to people who buy homes and they’re engaging. Zillow has clearly figured this out and they’ve been rewarded with more than a million followers.
You’re probably wondering how you can manage regular social media updates with your busy schedule. Worry not because we have a few tools you can start using to update your Facebook page today.
For scheduling posts: We use Buffer which connects to your Facebook and other social media accounts and automatically posts things you’ve scheduled. For example, I can spend an hour on Sunday to make my posts for the next week or two and then forget about it. The posts you schedule will drip out on the days and times you’ve set them for. Buffer also connects to Pinterest, Google +, Linkedin and more.
Additionally, you can creep on the pages we’ve highlighted above to see what’s working for them and then duplicate their strategy on your page – if you’re looking for post ideas.
If you’re searching for inspirational ideas for ads, check out adespresso’s ad gallery. They have thousands of ad images from thousands of industries which you can search for free to get ideas.
With these tools you’ll have everything you need to make your posts for the month and schedule them in advance. Adespresso can help you with ideas for ads, creeping on the pages we’ve mentioned can help you with ideas for posts, and then you can use Buffer to schedule things in advance for all of your social media profiles.
As a quick recap, your Facebook page should be social – meaning its not all promotions. You want to take great photos and videos to keep people watching and get more shares. And your page should maintain one singular tone and style throughout.
Armed with the tips we’ve outlined in this post, you should soon be able to rank yourself as one of the best Facebook pages for real estate agents. Moreover, if you do it right, you should begin getting more leads and engagement on your posts.
And, finally, if you need help executing on this strategy, Creatives by Chelsey has social media packages to get things moving for you so give us a call.
As you do your daily blogging and Facebook posts, excellent photos make a huge difference. Best option? Hire a photographer to take 100 photos of your area. Then you have a ready stockpile or local photos.
The next best option is free stock photos, but be careful not to let them look too stock-feeling.
Check out these free options:
Warning: Most “free” stock photos sites will lead you towards paid versions. There are times it may be worthwhile paying the small fee for usage, but generally, you can find a decent version for free.
You heard that right, according to Seattle PI’s recent article, “Inventory in Western Wash. is the best in 3 years. So what should buyers do about it?”
Found this article today – https://neighborhoodloans.com/real-estate-marketing/ – and it lists ONE HUNDRED and ELEVEN marketing ideas. That’s right 111. So if you scroll this list you SHOULD be able to find a least one that fits for you!
Time to take your marketing to the next level.
StoryBrand is an excellent resource. They recently discussed this quote. AND it matters to real estate professionals. What can you do to separate from the crowd?
If you are not already using these tools, it is time!
If you have a favorite app or tool you use, let us know. We’d love to feature it and your business on myNOI.com.
-the myNOI team.
New supply, changing demographics & rising rates are impacting the multifamily market. Michael & his guests share an inside look at sector. Hear about opportunities in the current market for acquisitions, development, financing, technology & improving operations.
But, as kids go back to school and people settle back into routines, it is the perfect time for commercial real estate brokers to get ahead of the crowd. Real estate professionals often cite vacation seasons, holidays and tax deadlines as factors affecting deal activity. CBRE looked at the monthly distribution of a database of over 5.1 million transactions across a 13-year period from 2004 to 2016. The research team used the data to identify which months experienced a larger share of transactional activity across all U.S. markets. (Read full article)
What does this all mean to you?
Don’t use “seasonality” as an excuse. If your business is slow, look for inspiration through training, new events, and new local relationships. You can make this last quarter of the year your best ever. And we are here to help when you need it.
We all want to stay ahead of our competition… avoid these 4 mistakes and you can be at the top of market!
In Friday commercial real estate news – we’ll give you a look at the 10 must reads for CRE, what professional CRE players can learn about investing from athletes, how foreign investment in U.S. commercial real estate remains strong, and so much more! Read More
In Wednesday’s commercial real estate news – we’ll give you a look at what an AT&T Time Warner merger could mean for CRE, why Fannie and Freddie should hold billions in capital, the over $1 billion CRE properties in Romania, and so much more. Read More
In Friday’s commercial real estate news – we’ll give you a look at the tired office block that has become hot property, how Marriott is expanding its partnership with Simon, an inside look at what real estate pros have to say about the future of CRE , and so much more. Read More
When it comes to keeping yourself up-to-date on the latest in commercial real estate, there are a number of great and informative resources out there on the internet. But let’s face it, there’s just so much out there, it makes it hard to find content that’s not only reliable but also, new, interesting and informative all at the same time. Read More
In Tuesday’s commercial real estate news – we’ll give you a look at the commercial real estate investment trust that bought Toronto trophy asset, whether REITs are oversold, how GreenOak raises $1.55 billion for real estate deals in the US, and so much more. Read More
In Monday’s commercial real estate news – we’ll give you a look at the $25 ml PE commercial real estate fund, the 4 ways to take care of multi-family investors, the SFR investors that are filling the pipeline with new development, and so much more. Read More
In Wednesday’s commercial real estate news – we’ll give you a look at the state of commercial property companies that need to prepare for the EU’s data privacy overhaul, the U.S. banks that loosened commercial real estate lending, the 5 ways technology is shaping CRE property management, and so much more. Read More
In Friday’s commercial real estate news – we’ll give you a look at the 10 must reads in CRE, the DCT deal that shows strong demand for industrial asset, whether the Trump’s new infrastructure plan will attract private investors, and so much more. Read More
In Wednesday’s commercial real estate news – we’ll give you a look at the 7 traits that make for a successful commercial real estate partnerships, the new rule that exempts low-cost property from appraisals, how commercial real estate continues to evolve, and so much more. Read More
There is no question that the CCIM certification is the industry leading certification and training for commercial real estate brokers. But what are the costs? Here is an example of a course I saw recently.
CI 101: Financial Analysis for Commercial Investment Real Estate
CI 101 is a bedrock class for real estate practitioners at a time when risk mitigation, pricing, and cycle assurance have become critical to investors. CI 101 introduces the CCIM Cash Flow Model, a tool for ensuring your investment decisions are based on wise finance fundamentals. During the course, you will learn how to use key financial concepts such as Internal Rate of Return (IRR), Net Present Value (NPV), Cap Rate, Capital Accumulation, and the Annual Growth Rate of Capital to compare different types of commercial real estate investments.
This course will teach you how to:
PLUS you will end up paying for travel and accommodation to attend the course in Seattle.
Can’t afford the CCIM? Just getting started in CRE? Check out the CREE Certification created by Troy Muljat, CCIM & CPM.
Student housing performance across the country continues to grow, while developers continue to open new properties near schools and universities at consistent rates.
In Wednesday’s commercial real estate news – we’ll give you a look at the Airbnb of commercial real estate, which office REITs stand to gain the most from Amazon’s HQ2 choice, the future of crowdfunding in CRE, and so much more. Read More
In Monday’s commercial real estate news – we’ll give you a look at the faith organizations partnering with private developers to build affordable housing, the soaring commercial brokerage stocks, the increase in net income for CRE, and so much more. Read More
In Wednesday’s commercial real estate news – we’ll give you a look at how to empower women working in commercial real estate, the 10 must reads in CRE, South Korea’s move into U.S. commercial real estate, and so much more. Read More