How successful are real estate marketing campaigns on social media? Depending on the value of the house, the apartment will have an impact on the users who see it and the feasibility to potentially purchase the listing. Additionally, the views and likes gained for marketing listings most likely will not be the ideal age or have the financial ability. The users may share or like it because it fits into their desire, though it not being an attainable desire or aesthetic. Additionally, do multi, multi-millionaires spend their time on social media looking for places. Is it just a waste of money?