Concierge Auctions to rebrand with Sotheby’s name attached

Seven months after its acquisition, Concierge Auctions is rebranding to Sotheby’s Concierge Auctions — a reflection of its new chapter with parent companies Sotheby’s and Realogy. The company said the rebrand will be complete by August, which includes phasing out the original name, logo, marketing and other collateral for a look that aligns with Sotheby’s current branding.

Seven months after its acquisition, Concierge Auctions is rebranding to Sotheby’s Concierge Auctions — a reflection of its new chapter with parent companies Sotheby’s and Realogy. The company said the rebrand will be complete by August, which includes phasing out the original name, logo, marketing and other collateral for a look that aligns with Sotheby’s current branding.

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