6 principles of ‘Influence, The Psychology of Persuasion’ for agents

The ability to understand the psychological influences buyers and sellers are facing helps you serve them better. Here are the lessons you can learn from Robert Cialdini’s must-read book on influence and persuasion — and how to apply them to real estate.

The ability to understand the psychological influences buyers and sellers are facing helps you serve them better. Here are the lessons you can learn from Robert Cialdini’s must-read book on influence and persuasion — and how to apply them to real estate.

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