Five Signs You’re Ready to Outsource Online CRE Lead Generation
If you’re a Commercial Real Estate (CRE) broker and you want to make your mark, you need to have the proper tools. Today, the most valuable tool in the set is the internet and if you want to succeed in business, you have to learn how to use it to your advantage.
Let’s take a moment to sketch a quick profile the modern investor. First and foremost, they’re staunchly independent. Today, a large majority make use of specialized online search tools and other CRE online services to conduct their own research before hiring a broker; as a result, they’re often overly-prepared, hyper-cautious and quick to make decisions.
Did you know that 80 percent of individuals surveyed for a joint report released by Loopnet and Google said they use the internet to access information about CRE? More than half use specialized online search tools and more than three quarters use online CRE services.
Whether you’ve been in the biz for decades or you’re new to the game, it’s important to know how to utilize the internet to your advantage and when to outsource your online CRE needs to experts that specialize in digital lead generation and brand recognition. Successful firms often include a team of web designers, content writers, marketing professionals and technical experts that are capable generating a wealth of quality leads in an effective and timely manner.
If you’re unsure whether or not to pick up the phone and dial the nearest CRE online lead generation business for help, consider the five signs to watch for below — it may be just the time to give the experts a call:
Your methods are outdated.
If your primary outreach tactic is print advertising or word-of-mouth campaigning, you’re headed in the wrong direction. Investors are increasingly looking to their screens for specialized CRE content, whether that be a report on the latest market outlook or a news update on a tech company’s intention to develop property in your area. Positioning yourself as a well-informed source for CRE news and information lands you far ahead of your print or on-foot competitors.
No one knows who you are.
Are your website analytics in the doldrums? If so, you have a problem. These days, online brand recognition is paramount to success. Your online presence, particularly website indexing, surpasses competition if you’re providing inquisitive investors with new, informative and compelling content on a regular basis. You must continuously engage with investors in order to develop a brand.
You muster a sparse number of leads per month.
Ask yourself, what kind of traction am I getting online? Are the actions I’m taking from a digital perspective valuable to me and my business? The time you invest to bolster your public presence online should offer returns in the form of website clicks, social media shares and, ultimately, leads. If you’re raking in just a handful of leads per year, you should feel compelled to change your approach.
You’re not generating high quality leads.
Of course you understand that not every lead is the same. As a broker, you seek quality and you want legitimate leads that answer the phone, are qualified and are looking to buy or sell CRE. If the last five leads you encountered resulted in a headache and waste of time, you’re not looking in the right places.
You’re not making good deals
First and foremost, your goal is to make a deal. If you’re online tactics aren’t working, it’s time to invest in what works.
Next week, tune in to read about the top features and benefits of CRE lead generation companies.
Stefanie Donahue is a freelance writer based in Bellingham, Washington. She’s a well-versed communicator with an extensive background in journalism and media production. Her writing draws from the insight of industry experts to uncover best practices for real estate investors.